As an initial step to the redevelopment of the Spring Lake Golf Resort, Signature H has announced a branding for the property. The resort will now be named the Sebring International Golf Resort and has a new logo to go along with it.

The name is crafted to provide the foundation for the resort to be the preeminent resort in Sebring. Additionally, the name will allow the resort to attain prominence in both US and international markets.

The logo, also recently unveiled, shows a palm tree and waterway inspired by the resort’s natural landscapes. The logo also includes a checkered pattern, which pays homage to the rich racing history, most notably born at the neighboring Sebring International Raceway.